Author Question: A true statement about marketer use of video is: a. marketers need to distinguish between video ... (Read 79 times)

cagreen833 · **on:** Jun 28, 2018

A true statement about marketer use of video is:
a. marketers need to distinguish between video viewed on TV and video viewed on the Internet.
b. marketers need to make video available on whatever device users desire.
c. marketers should not expect video to have direct impact on sales.
d. All of these are correct.

Question 2

Name and describe the two general categories of on-premise signage, and list the functions of on-premise signs.

Shshxj · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

b

Answer to Question 2

The two general categories of on-premise signs are free-standing and building-mounted. Free-standing signs include monument signs, pole signs, A-frame (a.k.a.sandwich-board) signs, portable signs, inflatable signs, and other forms of signs that are unattached to a retail building. Building-mounted signs include projecting signs, wall signs, roof signs, banners, murals, and canopy/awning signs. An effective sign should minimally perform the following functions (i.e., the A, B, C's of store signage): (1) Attract new customers; (2) Brand the retail site in consumers' minds; and (3) Create impulse purchases.