Author Question: Native advertising refers to: a. content that looks like promotion. b. promotion that looks like ... (Read 100 times)

notis · **on:** Jun 28, 2018

Native advertising refers to:
a. content that looks like promotion.
b. promotion that looks like content.
c. minimalist promotion relying on few graphics.
d. promotion conducted by indigenous peoples.

Question 2

The brand lift index ____.
a. gauges the average increase of in-store purchase decisions when point-of-purchase is present
b. gauges the average increase of in-store decision purchases when the package is changed
c. measures a brand's sales against that of the major competitor
d. measures a brand's sales by the type of store that sells the product
e. all of the above