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Author Question: The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the ... (Read 65 times)

PhilipSeeMore

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on: Jun 28, 2018
The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople. However, some people do not have a telephone. This represents what type of problem?
 a. Sampling error
  b. Nonresponse error
  c. Noncoverage error
  d. Response error
  e. Office error

Question 2

Video and online advertising can both be part of effective integrated marketing campaigns.
 a. True
  b. False
 Indicate whether the statement is true or false


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InfiniteSteez

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

True


PhilipSeeMore

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Reply 2 on: Jun 28, 2018
Gracias!

cassie_ragen

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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