The owner of Patty's Pizza Parlor wants to measure consumer ...

[PhilipSeeMore]

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople. However, some people do not have a telephone. This represents what type of problem?
 a. Sampling error
  b. Nonresponse error
  c. Noncoverage error
  d. Response error
  e. Office error

Question 2

Video and online advertising can both be part of effective integrated marketing campaigns.
 a. True
  b. False
 Indicate whether the statement is true or false

[InfiniteSteez]

Answer to Question 1

c

Answer to Question 2

True

[PhilipSeeMore]

Gracias!

[miss_1456@hotmail.com]

Thanks for the timely response, appreciate it