Author Question: Which of the following is a factor that should be considered when evaluating whether an event ... (Read 64 times)

mrsjacobs44 · **on:** Jun 28, 2018

Which of the following is a factor that should be considered when evaluating whether an event represents a suitable association for a brand?
a. Image matchup
b. Target audience fit
c. Sponsor misidentification
d. Clutter
e. All of these are correct.

Question 2

A researcher wants to be able to assess the amount of sampling error associated with an estimate. Which of the following sampling methods would you recommend she use?
a. Convenience
b. Quota
c. Nonprobability
d. Probability
e. Judgment