Author Question: Employees are not impressed by corporate efforts in social media marketing. a. True b. False ... (Read 191 times)

jessicacav · **on:** Jun 28, 2018

Employees are not impressed by corporate efforts in social media marketing.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Construct a scenario about a day in the life of a consumer in an environment that is characterized by pervasive computing and media convergence.

cadimas · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

False

Answer to Question 2

This is an update of an essay question designed to get students to think about the world in which we all are living. You could make it more specifica student, for example but it tends to work well to let students choose their own context.

Do hold them to some discussion of pervasive computing and of media convergence (you might or might not want to make the question specific about that). It will be good if they use their creative imagination, but they should stick with the technology available or at least visible on the horizon at present. There is plenty of that to make life interesting without going into cartoon-type adventure fantasy.