Objectives of a direct-response marketing program can include ...

[bio_gurl]

Objectives of a direct-response marketing program can include each of the following EXCEPT:
 a. getting the visitor to remain on the site longer.
  b. causing the visitor to request additional information.
  c. achieving a sale.
  d. inciting the visitor to spread positive word of mouth.

Question 2

Mobile apps are primarily of interest to:
 a. young consumers with active lifestyles.
  b. older, more affluent consumers.
  c. it depends on the app and the target audience.

[okolip]

Answer to Question 1

d

Answer to Question 2

C

[bio_gurl]

TYSM

[olderstudent]

YES! Correct, THANKS for helping me on my review