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Author Question: With unstructured-undisguised questionnaires, the purpose of the study is a. open to interpretation. ... (Read 65 times)

renzo156

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With unstructured-undisguised questionnaires, the purpose of the study is
 a. open to interpretation.
  b. not communicated to the respondents.
  c. clear, but the responses to the questions are open-ended.
  d. clear, but the responses to the questions are dichotomous.
  e. to define the responses that are open-ended.

Question 2

Split-cable transmission is an option for pilot testing television commercials. The direct mail equivalent of this technique is called
 a. a split-list experiment.
  b. an alternating postal code delivery.
  c. a split-run distribution.
  d. None of the abovedirect mail does not typically use pilot tests.



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morrie123456

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Answer to Question 1

c

Answer to Question 2

A




renzo156

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


epscape

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Reply 3 on: Yesterday
Wow, this really help

 

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