Author Question: With unstructured-undisguised questionnaires, the purpose of the study is a. open to interpretation. ... (Read 72 times)

renzo156 · **on:** Jun 28, 2018

With unstructured-undisguised questionnaires, the purpose of the study is
a. open to interpretation.
b. not communicated to the respondents.
c. clear, but the responses to the questions are open-ended.
d. clear, but the responses to the questions are dichotomous.
e. to define the responses that are open-ended.

Question 2

Split-cable transmission is an option for pilot testing television commercials. The direct mail equivalent of this technique is called
a. a split-list experiment.
b. an alternating postal code delivery.
c. a split-run distribution.
d. None of the abovedirect mail does not typically use pilot tests.