With unstructured-undisguised questionnaires, the purpose of the ...

[renzo156]

With unstructured-undisguised questionnaires, the purpose of the study is
 a. open to interpretation.
  b. not communicated to the respondents.
  c. clear, but the responses to the questions are open-ended.
  d. clear, but the responses to the questions are dichotomous.
  e. to define the responses that are open-ended.

Question 2

Split-cable transmission is an option for pilot testing television commercials. The direct mail equivalent of this technique is called
 a. a split-list experiment.
  b. an alternating postal code delivery.
  c. a split-run distribution.
  d. None of the abovedirect mail does not typically use pilot tests.

[morrie123456]

Answer to Question 1

c

Answer to Question 2

A

[renzo156]

Excellent

[shewald78]

Gracias!