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Author Question: Successful brand positioning requires a communication strategy that simultaneously appeals to ... (Read 132 times)

silviawilliams41

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Successful brand positioning requires a communication strategy that simultaneously appeals to functional, symbolic, and experiential needs.
 
 Indicate whether the statement is true or false

Question 2

The most common way consumers discover new online products is through:
 a. search.
  b. merchant emails.
  c. social networking sites.



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annierak

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Answer to Question 1

F

Answer to Question 2

A




silviawilliams41

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


Liddy

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Reply 3 on: Yesterday
Excellent

 

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