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Author Question: Successful brand positioning requires a communication strategy that simultaneously appeals to ... (Read 133 times)

silviawilliams41

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on: Jun 28, 2018
Successful brand positioning requires a communication strategy that simultaneously appeals to functional, symbolic, and experiential needs.
 
 Indicate whether the statement is true or false

Question 2

The most common way consumers discover new online products is through:
 a. search.
  b. merchant emails.
  c. social networking sites.


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annierak

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

A


silviawilliams41

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

chereeb

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Reply 3 on: Yesterday
Excellent

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