Author Question: In general, appeals to functional needs are the most prevalent form of brand benefit positioning. ... (Read 55 times)

sarasara · **on:** Jun 28, 2018

In general, appeals to functional needs are the most prevalent form of brand benefit positioning.

Indicate whether the statement is true or false

Question 2

Which of the following is a true statement about the origins of the Internet?
a. The Internet was initially conceptualized in a term paper by a computer science student at Stanford.
b. The Internet was initially developed by a number of technology companies that wanted to expand the market for their products.
c. The Internet was initially developed by DARPA to fund research in communications technology for defense purposes.