This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Benefit positioning often refers to the functional benefits the brand offers. What else can it refer ... (Read 56 times)

P68T

  • Hero Member
  • *****
  • Posts: 509
on: Jun 28, 2018
Benefit positioning often refers to the functional benefits the brand offers. What else can it refer to?
 a. there are no other kind of benefits
  b. powerful emotional benefits that differentiate the brand in situations where all the competitors offer comparable functional benefits
  c. the perceived utilities set with which consumers interpret the brand's messages
  d. insignificant benefits such as peace of mind or prestige benefits

Question 2

Which of the following would find NO reason to use marketing research?
 a. A large state-supported university
  b. A small landscaping company in a small town
  c. A police department of a large metropolitan city
  d. A company like Proctor and Gamble that manufactures consumer goods
  e. All of these would find some reason to use marketing research.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

deja

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

e


P68T

  • Hero Member
  • *****
  • Posts: 509
Reply #2 on: Jun 28, 2018
Thank you


deja

  • Sr. Member
  • ****
  • Posts: 332
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Always store hazardous household chemicals in their original containers out of reach of children. These include bleach, paint, strippers and products containing turpentine, garden chemicals, oven cleaners, fondue fuels, nail polish, and nail polish remover.

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Global positioning systems determine latitude, longitude, and altitude by measuring the distance fro Global positioning systems determine latitude, longitude, and altitude by measuring the distance fro
Continuous positive airway pressure (CPAP) device. The sleeping subject is receiving the benefits of Continuous positive airway pressure (CPAP) device. The sleeping subject is receiving the benefits of
The medical assisting profession offers many settings in which to pursue your career. Good communica The medical assisting profession offers many settings in which to pursue your career. Good communica
Functional Groups of Vitamin C Functional Groups of Vitamin C
Positioning the client Positioning the client
Injuries That Benefit from Burn Center Care Injuries That Benefit from Burn Center Care
Video: Types of energy transfer reactions: oxidation-reduction reactions and ATP generation reactions

For a complete list of videos, visit our video library