This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Benefit positioning often refers to the functional benefits the brand offers. What else can it refer ... (Read 144 times)

P68T

  • Hero Member
  • *****
  • Posts: 509
on: Jun 28, 2018
Benefit positioning often refers to the functional benefits the brand offers. What else can it refer to?
 a. there are no other kind of benefits
  b. powerful emotional benefits that differentiate the brand in situations where all the competitors offer comparable functional benefits
  c. the perceived utilities set with which consumers interpret the brand's messages
  d. insignificant benefits such as peace of mind or prestige benefits

Question 2

Which of the following would find NO reason to use marketing research?
 a. A large state-supported university
  b. A small landscaping company in a small town
  c. A police department of a large metropolitan city
  d. A company like Proctor and Gamble that manufactures consumer goods
  e. All of these would find some reason to use marketing research.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

deja

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

e


P68T

  • Hero Member
  • *****
  • Posts: 509
Reply #2 on: Jun 28, 2018
Thank you


deja

  • Sr. Member
  • ****
  • Posts: 332
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

The mammalian urinary system including the basic functional unit of the nephron. The mammalian urinary system including the basic functional unit of the nephron.
Benefits of outsourced payroll. Benefits of outsourced payroll.
Positioning the Patient in the Prone Position Positioning the Patient in the Prone Position
Vacutainer brand safety lock needle holder. Vacutainer brand safety lock needle holder.
Functional divisions of vertebrate nervous systems Functional divisions of vertebrate nervous systems
Video: Immune responses Animation

For a complete list of videos, visit our video library