This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Benefit positioning often refers to the functional benefits the brand offers. What else can it refer ... (Read 123 times)

P68T

  • Hero Member
  • *****
  • Posts: 509
on: Jun 28, 2018
Benefit positioning often refers to the functional benefits the brand offers. What else can it refer to?
 a. there are no other kind of benefits
  b. powerful emotional benefits that differentiate the brand in situations where all the competitors offer comparable functional benefits
  c. the perceived utilities set with which consumers interpret the brand's messages
  d. insignificant benefits such as peace of mind or prestige benefits

Question 2

Which of the following would find NO reason to use marketing research?
 a. A large state-supported university
  b. A small landscaping company in a small town
  c. A police department of a large metropolitan city
  d. A company like Proctor and Gamble that manufactures consumer goods
  e. All of these would find some reason to use marketing research.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

deja

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

e


P68T

  • Hero Member
  • *****
  • Posts: 509
Reply #2 on: Jun 28, 2018
Thank you


deja

  • Sr. Member
  • ****
  • Posts: 332
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Listening to Normal Speech or Its Prosodic Components Functional MRI scans were made while subjects Listening to Normal Speech or Its Prosodic Components Functional MRI scans were made while subjects
Functional divisions of the nervous system. Functional divisions of the nervous system.
A general model of the sensorimotor system. Notice its hierarchical structure, functional ... A general model of the sensorimotor system. Notice its hierarchical structure, functional ...
Client and therapist positioning for foot reflexology. Client and therapist positioning for foot reflexology.
Fiber Has Many Health Benefits Fiber Has Many Health Benefits
The Global Positioning System determines the location of an object from its distances to ... The Global Positioning System determines the location of an object from its distances to ...
Video: Bone cells and tissues - tissue composition and cells

For a complete list of videos, visit our video library