Author Question: Most research concerning the contentious environment in advertising agencies places the ____ ... (Read 73 times)

evelyn o bentley

  • Hero Member
  • *****
  • Posts: 564
Most research concerning the contentious environment in advertising agencies places the ____ department in a central position as a focus of the conflict.
 a. creative c. media planning
  b. account service d. production

Question 2

A brand's positioning represents the key feature, benefit, or image that it stands for in the target audience's collective mind.
 
 Indicate whether the statement is true or false



Leostella20

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

A

Answer to Question 2

T



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

For a complete list of videos, visit our video library