Advertising agencies and market research organizations can be instrumental in scanning the globe for new product ideas. These firms are commonly referred to as:
a. facilitating agents.
b. lead users.
c. idea initiators.
d. pioneers.
Question 2
A negotiator with _____ is recognized as having accumulated and mastered a high level of knowledge about a particular subject, often coupled with verifiable credentials and stature to document that mastery.
a. referent power
b. legitimate power
c. coercive power
d. reward power
e. expert power