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Author Question: When counseling its clients in selecting appropriate marcom tools, McCann Worldgroup uses an ... (Read 20 times)

brutforce

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on: Jun 28, 2018
When counseling its clients in selecting appropriate marcom tools, McCann Worldgroup uses an approach that requires that the brand marketer first identify the goal(s) a marcom program is designed to accomplish and then identify the best way to allocate the marketer's budget. What is this approach known as?
 a. inside-out
  b. bottom-up
  c. media-neutral
  d. media-centric
  e. goal oriented

Question 2

The key feature that distinguishes focus groups from depth interviews is
 a. group interaction.
  b. the presence of a researcher.
  c. the expertise of the participant(s).
  d. the time required to do one.
  e. All of these are correct.


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cegalasso

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

a


brutforce

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Reply #2 on: Jun 28, 2018
Thank you


cegalasso

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Reply #3 on: Jun 28, 2018
No problemo


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