This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When counseling its clients in selecting appropriate marcom tools, McCann Worldgroup uses an ... (Read 71 times)

brutforce

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
When counseling its clients in selecting appropriate marcom tools, McCann Worldgroup uses an approach that requires that the brand marketer first identify the goal(s) a marcom program is designed to accomplish and then identify the best way to allocate the marketer's budget. What is this approach known as?
 a. inside-out
  b. bottom-up
  c. media-neutral
  d. media-centric
  e. goal oriented

Question 2

The key feature that distinguishes focus groups from depth interviews is
 a. group interaction.
  b. the presence of a researcher.
  c. the expertise of the participant(s).
  d. the time required to do one.
  e. All of these are correct.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

cegalasso

  • Sr. Member
  • ****
  • Posts: 295
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

a


brutforce

  • Hero Member
  • *****
  • Posts: 540
Reply #2 on: Jun 28, 2018
Thank you


cegalasso

  • Sr. Member
  • ****
  • Posts: 295
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

dental tools dental tools
Oldowan tools are simple flake tools struck from a core. Oldowan tools are simple flake tools struck from a core.
The tools and equipment needed to perform a compression test include a compression gauge, an air ... The tools and equipment needed to perform a compression test include a compression gauge, an air ...
There is an inherent power differential between massage therapists and their clients. There is an inherent power differential between massage therapists and their clients.
Examples of manual exfoliation tools: loofah, brushes, ayate cloth, and sisal mitt. Examples of manual exfoliation tools: loofah, brushes, ayate cloth, and sisal mitt.
Common Indicators for Genetic Counseling Referral Common Indicators for Genetic Counseling Referral
Video: Summary of glucose catabolism

For a complete list of videos, visit our video library