This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When counseling its clients in selecting appropriate marcom tools, McCann Worldgroup uses an ... (Read 61 times)

brutforce

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
When counseling its clients in selecting appropriate marcom tools, McCann Worldgroup uses an approach that requires that the brand marketer first identify the goal(s) a marcom program is designed to accomplish and then identify the best way to allocate the marketer's budget. What is this approach known as?
 a. inside-out
  b. bottom-up
  c. media-neutral
  d. media-centric
  e. goal oriented

Question 2

The key feature that distinguishes focus groups from depth interviews is
 a. group interaction.
  b. the presence of a researcher.
  c. the expertise of the participant(s).
  d. the time required to do one.
  e. All of these are correct.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

cegalasso

  • Sr. Member
  • ****
  • Posts: 295
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

a


brutforce

  • Hero Member
  • *****
  • Posts: 540
Reply #2 on: Jun 28, 2018
Thank you


cegalasso

  • Sr. Member
  • ****
  • Posts: 295
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Arthroscopic surgery involves the surgery of a joint with the use of a flexible arthroscope and othe Arthroscopic surgery involves the surgery of a joint with the use of a flexible arthroscope and othe
Mechanical ventilation may be necessary for clients experiencing respiratory alkalosis Mechanical ventilation may be necessary for clients experiencing respiratory alkalosis
Teaching tools for instruction Teaching tools for instruction
Wild chimpanzees make and use simple tools to obtain food, learning tool making from one another. Wild chimpanzees make and use simple tools to obtain food, learning tool making from one another.
A typical beginning technician tool set that includes the basic tools to get started. A typical beginning technician tool set that includes the basic tools to get started.
There is an inherent power differential between massage therapists and their clients. There is an inherent power differential between massage therapists and their clients.
Video: Membrane transport proteins - pores, gated channels and pumps

For a complete list of videos, visit our video library