Karen is attempting to put into words the key idea that ...

[strangeaffliction]

Karen is attempting to put into words the key idea that encapsulates what her company's brand is intended to stand for in its target market's mind. Karen is writing a ____.
 a. relationship statement
  b. creative brief
  c. positioning statement
  d. contact brief
  e. touch point

Question 2

Which of the following is one of the quickest and least costly ways to conduct exploratory research?
 a. Focus group
  b. Data mining
  c. Benchmarking
  d. Literature search
  e. Case analysis

[cuttiesgirl16]

Answer to Question 1

C

Answer to Question 2

d

[strangeaffliction]

Thanks for the timely response, appreciate it

[laurnthompson]

Wow, this really help