Author Question: Current marketing philosophy holds that ____ is absolutely imperative for success. a. direct ... (Read 58 times)

lunatika · **on:** Jun 28, 2018

Current marketing philosophy holds that ____ is absolutely imperative for success.
a. direct marketing
b. e-mail
c. coupons
d. integration
e. assessment

Question 2

A marketing researcher can take all the necessary steps and get perfectly valid answersonly to dis-cover that he or she was asking the wrong questions.
a. True
b. False
Indicate whether the statement is true or false