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Author Question: The STP approach is strongly recommended when markets are: a. homogenous with respect to consumer ... (Read 33 times)

amal

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on: Jun 28, 2018
The STP approach is strongly recommended when markets are:
 a. homogenous with respect to consumer characteristics
  b. homogenous with respect to consumer needs
  c. diverse with respect to consumer needs
  d. not well understood by marketers

Question 2

Acme Corporation has identified several new market opportunities but has limited funds to invest and therefore cannot pursue them all. Which function of market research will it conduct to identify the most promising opportunities?
 a. Planning
  b. Decision making
  c. Problem solving
  d. Performance monitoring
  e. Control


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Awesome

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

a


amal

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

vickybb89

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Reply 3 on: Yesterday
Excellent

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