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Author Question: The STP approach is strongly recommended when markets are: a. homogenous with respect to consumer ... (Read 64 times)

amal

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The STP approach is strongly recommended when markets are:
 a. homogenous with respect to consumer characteristics
  b. homogenous with respect to consumer needs
  c. diverse with respect to consumer needs
  d. not well understood by marketers

Question 2

Acme Corporation has identified several new market opportunities but has limited funds to invest and therefore cannot pursue them all. Which function of market research will it conduct to identify the most promising opportunities?
 a. Planning
  b. Decision making
  c. Problem solving
  d. Performance monitoring
  e. Control



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Awesome

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Answer to Question 1

C

Answer to Question 2

a




amal

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Reply 2 on: Jun 28, 2018
:D TYSM


deja

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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