Author Question: The act of representing one's product so it will occupy a distinct place in the consumer's mind is ... (Read 36 times)

saraeharris · **on:** Jun 28, 2018

The act of representing one's product so it will occupy a distinct place in the consumer's mind is known as ____.
a. positioning c. segmentation
b. targeting d. strategy

Question 2

Solid marketing research is becoming increasingly important as the world moves to a
a. single monetary system.
b. global economy.
c. free market system of trade.
d. more regulated business environment.
e. All of these are correct.