Author Question: Once a company matches what it can offer with what a target segment wants, the task of segmenting ... (Read 115 times)

panfilo · **on:** Jun 28, 2018

Once a company matches what it can offer with what a target segment wants, the task of segmenting has begun but is by not yet complete.

Indicate whether the statement is true or false

Question 2

All businesses or organizations share a common problem:
a. They need information to develop and deliver products or services that satisfy customer needs.
b. They need a capable and creative marketing staff.
c. They need to invest sufficiently in marketing and marketing research.
d. All of these are correct.
e. None of these are correct.