Author Question: The most visible reseller advertisers are: a. wholesalers like Simpatico Foods, Inc. b. industrial ... (Read 155 times)

JMatthes

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The most visible reseller advertisers are:
 a. wholesalers like Simpatico Foods, Inc.
  b. industrial organizations
  c. transportation companies like DHL and Southern Pacific Railroad
  d. retailers that sell in national or global markets like Sears, The Limited and McDonald's

Question 2

The United States federal government spends more than 2 billion in IMC expenses. Most of that money is spent in two areas. Those areas are
 a. social issue advertising and armed forces recruitment.
  b. campaign advertising and armed forces recruitment.
  c. social issue advertising and political campaign advertising.
  d. lottery advertising and armed forces recruitment.



lauravaras

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Answer to Question 1

D

Answer to Question 2

A



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