Salespeople who are conversant on a broad spectrum of subjects are said to have what?
a. enthusiasm
b. depth of knowledge
c. breadth of knowledge
d. empathy
e. extended focus
Question 2
_____ are currently used in the top 25 designated market areas in the U.S. to gather data used for estimating TV program ratings.
a. Paper diaries
b. Tracking systems
c. Focus groups
d. Recall tests
e. Local people meters
