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Author Question: The primary disadvantage of personal selling is that it is _____. a. less effective in driving ... (Read 84 times)

itsmyluck

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on: Jun 28, 2018
The primary disadvantage of personal selling is that it is _____.
 a. less effective in driving market share
  b. more costly than other promotional tools
  c. perceived poorly by clients
  d. limited to telemarketing
  e. less effective for coupon delivery

Question 2

TV program ratings in local markets primarily use _____ to collect information regarding audience viewing habits and the composition of households that view particular programs.
 a. tracking devices
  b. radar scans
  c. people meters
  d. paper diaries
  e. program monitors


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nathang24

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


itsmyluck

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

connor417

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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