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Author Question: Poster panel billboards can be 8-, 16-, or 24-sheet. a. True b. False Indicate whether the ... (Read 45 times)

vicotolentino

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  • Posts: 552
on: Jun 28, 2018
Poster panel billboards can be 8-, 16-, or 24-sheet.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

An advertising manager chose not to hire a celebrity endorser because the advertiser felt that the celebrity was overexposed. In this case, the advertiser was focusing on ______.
 a. the trouble factor
  b. celebrity credibility
  c. working ease
  d. the saturation factor
  e. celebrity attractiveness


Liddy

  • Sr. Member
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  • Posts: 342
Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

d


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