Poster panel billboards can be 8-, 16-, or 24-sheet. a. True b. ...

[vicotolentino]

Poster panel billboards can be 8-, 16-, or 24-sheet.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

An advertising manager chose not to hire a celebrity endorser because the advertiser felt that the celebrity was overexposed. In this case, the advertiser was focusing on ______.
 a. the trouble factor
  b. celebrity credibility
  c. working ease
  d. the saturation factor
  e. celebrity attractiveness

[Liddy]

Answer to Question 1

False

Answer to Question 2

d