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Author Question: It has been estimated that the average American consumer participates in excess of 120 WOM ... (Read 112 times)

captainjonesify

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on: Jun 28, 2018
It has been estimated that the average American consumer participates in excess of 120 WOM conversations over the course of a typical week, with conversations focusing most often on _____.
 a. food, beverages and dining
  b. media and entertainment
  c. sports and hobbies
  d. shopping and retail
  e. All of these are correct.

Question 2

According to the MECCAS model, the value orientation of an advertising style, or the end-level to be focused on in the advertising, is its _____.
 a. leverage point
  b. driving force
  c. message content
  d. media mix
  e. objectives


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amanda_14

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

b


captainjonesify

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Reply 2 on: Jun 28, 2018
Gracias!

mammy1697

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Reply 3 on: Yesterday
Excellent

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