Author Question: It has been estimated that the average American consumer participates in excess of 120 WOM ... (Read 89 times)

captainjonesify · **on:** Jun 28, 2018

It has been estimated that the average American consumer participates in excess of 120 WOM conversations over the course of a typical week, with conversations focusing most often on _____.
a. food, beverages and dining
b. media and entertainment
c. sports and hobbies
d. shopping and retail
e. All of these are correct.

Question 2

According to the MECCAS model, the value orientation of an advertising style, or the end-level to be focused on in the advertising, is its _____.
a. leverage point
b. driving force
c. message content
d. media mix
e. objectives