Cybill Shepherd was a spokesperson for the Beef is Good Food ...

[humphriesbr@me.com]

Cybill Shepherd was a spokesperson for the Beef is Good Food advertising campaign until a reputable magazine published an interview with Shepherd in which she admitted never eating red meat. From the Beef Board's perspective, Shepherd's magazine interview was _____.
 a. reactive PR
  b. a conspiracy rumor
  c. negative publicity
  d. a contamination rumor
  e. positive publicity

Question 2

Sunshield is a new line of sunglasses that boasts lenses that grow progressively darker with increasing sunlight. Other brands have this same type of lens, but Sunshield is the first to make the claim that its product helps prevent sun lines and aging of skin. What type of creative advertising style is described here?
 a. resonance
  b. preemptive
  c. unique selling proposition
  d. brand image
  e. positioning

[Ahnyah]

Answer to Question 1

c

Answer to Question 2

b

[humphriesbr@me.com]

Thank you

[Ahnyah]

No problemo