Author Question: For which type of promotion must participants act according to the specific rules and may or may not ... (Read 127 times)

JGIBBSON · **on:** Jun 28, 2018

For which type of promotion must participants act according to the specific rules and may or may not be required to submit proofs of purchase?
a. tie-in promotions
b. sweepstakes
c. cooperative promotions
d. contest
e. self-liquidating promotion

Question 2

Research specialists in full-service advertising agencies are sometimes referred to as ______.
a. media buyers
b. account executives
c. media planers
d. account managers
e. account planners