Contests and sweepstakes are used primarily to enhance a brand's ...

[schs14]

Contests and sweepstakes are used primarily to enhance a brand's image.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

To distinguish advertising, which typically is conveyed via print, TV, radio, the Internet, etc., from person-to-person forms of communication, including personal selling and word of mouth, the term _____ communication is used.
 a. mediated
  b. paid-for
  c. commercial
  d. technological
  e. focused

[kusterl]

Answer to Question 1

True

Answer to Question 2

a