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Author Question: Kyle was in the cereal aisle of a grocery store and noticed a red device mounted on the shelf that ... (Read 139 times)

jhjkgdfhk

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on: Jun 29, 2018
Kyle was in the cereal aisle of a grocery store and noticed a red device mounted on the shelf that allowed him to get a coupon for a specific brand of cereal. Which type of point-of-purchase coupon is this?
 a. instantly redeemable coupon
  b. shelf-delivered coupon
  c. scanner-delivered coupon
  d. remotely-delivered coupon
  e. on-site delivered coupon

Question 2

What is the best recommendation for a brand that has a relatively low share of market and competitors have a relatively high share of voice?
 a. Increase advertising expenditures to defend position.
  b. Find a defensible niche and decrease advertising expenditures.
  c. Attack with a large share of voice premium over all competitors.
  d. Maintain a modest advertising spending premium over competitors.
  e. Cut all advertising expenditures.


lorealeza77

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


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