Kyle was in the cereal aisle of a grocery store and noticed a red device mounted on the shelf that allowed him to get a coupon for a specific brand of cereal. Which type of point-of-purchase coupon is this?
a. instantly redeemable coupon
b. shelf-delivered coupon
c. scanner-delivered coupon
d. remotely-delivered coupon
e. on-site delivered coupon
Question 2
What is the best recommendation for a brand that has a relatively low share of market and competitors have a relatively high share of voice?
a. Increase advertising expenditures to defend position.
b. Find a defensible niche and decrease advertising expenditures.
c. Attack with a large share of voice premium over all competitors.
d. Maintain a modest advertising spending premium over competitors.
e. Cut all advertising expenditures.
PDA Device
A typical oil pump mounted in the front cover of the engine that is driven by the crankshaft.
Cereal production in Africa may decrease by as much as 50% by 2080 in some areas
Cereal with fruit
Kidney beans, steak, and iron-fortified bread and cereal are good sources of iron