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Author Question: Researchers have found that higher-value coupons signal higher prices to consumers. This is ... (Read 167 times)

Deast7027

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  • Posts: 538
on: Jun 29, 2018
Researchers have found that higher-value coupons signal higher prices to consumers. This is especially true when consumers are _____.
 a. current brand users
  b. in difficult economic times
  c. price-conscious shoppers
  d. shopping for durable goods
  e. unfamiliar with a brand

Question 2

When a product has a relatively high share of market and the competitor has a high share of voice, it is best to _____.
 a. increase advertising expenditures
  b. decrease advertising expenditures
  c. cut prices
  d. aggressively attack the competitor
  e. increase prices


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bpool94

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

a


Deast7027

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Reply 2 on: Jun 29, 2018
Gracias!

raenoj

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Reply 3 on: Yesterday
Excellent

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