Author Question: Researchers have found that higher-value coupons signal higher prices to consumers. This is ... (Read 140 times)

Deast7027 · **on:** Jun 29, 2018

Researchers have found that higher-value coupons signal higher prices to consumers. This is especially true when consumers are _____.
a. current brand users
b. in difficult economic times
c. price-conscious shoppers
d. shopping for durable goods
e. unfamiliar with a brand

Question 2

When a product has a relatively high share of market and the competitor has a high share of voice, it is best to _____.
a. increase advertising expenditures
b. decrease advertising expenditures
c. cut prices
d. aggressively attack the competitor
e. increase prices