Researchers have found that higher-value coupons signal higher ...

[Deast7027]

Researchers have found that higher-value coupons signal higher prices to consumers. This is especially true when consumers are _____.
 a. current brand users
  b. in difficult economic times
  c. price-conscious shoppers
  d. shopping for durable goods
  e. unfamiliar with a brand

Question 2

When a product has a relatively high share of market and the competitor has a high share of voice, it is best to _____.
 a. increase advertising expenditures
  b. decrease advertising expenditures
  c. cut prices
  d. aggressively attack the competitor
  e. increase prices

[bpool94]

Answer to Question 1

e

Answer to Question 2

a

[Deast7027]

Excellent

[tuate]

Gracias!