The second step for calculating the return on investment for a ...

[misspop]

The second step for calculating the return on investment for a sampling is _____.
 a. defining objectives
  b. determining the total cost for the sampling
  c. calculating the number of converters needed for the sampling program to break even
  d. conducting a competitive analysis
  e. calculating the profit per unit

Question 2

Although there is no simple resolution to whether the traditional or heretical view is more correct, one thing is certain: companies and their chief executives and financial officers are increasingly demanding greater _____ from marcom programs.
 a. creativity
  b. product placement
  c. consumer response
  d. brand awareness
  e. accountability

[blfontai]

Answer to Question 1

e

Answer to Question 2

e

[misspop]

Thanks for the timely response, appreciate it

[dantucker]

YES! Correct, THANKS for helping me on my review