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Author Question: The second step for calculating the return on investment for a sampling is _____. a. defining ... (Read 167 times)

misspop

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The second step for calculating the return on investment for a sampling is _____.
 a. defining objectives
  b. determining the total cost for the sampling
  c. calculating the number of converters needed for the sampling program to break even
  d. conducting a competitive analysis
  e. calculating the profit per unit

Question 2

Although there is no simple resolution to whether the traditional or heretical view is more correct, one thing is certain: companies and their chief executives and financial officers are increasingly demanding greater _____ from marcom programs.
 a. creativity
  b. product placement
  c. consumer response
  d. brand awareness
  e. accountability



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blfontai

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Answer to Question 1

e

Answer to Question 2

e




misspop

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


jojobee318

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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