A number of online sites now distribute coupons, and 25 percent of all coupons are distributed through this medium.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Good objectives set precise, quantitative yardsticks of what a marcom program hopes to accomplish, or _____.
a. achieve management consensus
b. guide subsequent marcom decisions
c. provide standards
d. outline specific strategies
e. set budgeting method