Author Question: Nestl shifted trade spending away from pay-for-performance because retailers would not cooperate ... (Read 28 times)

azncindy619 · **on:** Jun 29, 2018

Nestl shifted trade spending away from pay-for-performance because retailers would not cooperate with the program.
a. True
b. False
Indicate whether the statement is true or false

Question 2

While the ELM theory presents distinct central and peripheral paths to persuasion, central and peripheral processes often operate simultaneously.
a. True
b. False
Indicate whether the statement is true or false