Because individuals have little voluntary control over the ...

[newbem]

Because individuals have little voluntary control over the autonomic nervous system, advertising researchers use changes in _____ to indicate the actual, unbiased amount of arousal resulting from advertisements.
 a. physiological functions
  b. emotional functions
  c. psychological functions
  d. ideological functions
  e. peripheral functions

Question 2

Encoding involves activities undertaken by receivers to interpretor derive meaning frommarketing messages.
 a. True
  b. False
 Indicate whether the statement is true or false

[Qarqy]

Answer to Question 1

a

Answer to Question 2

False

[newbem]

Thanks for the timely response, appreciate it

[upturnedfurball]

Excellent