Author Question: Stephanie needs information on consumer recognition of television commercials. She can get this ... (Read 42 times)

sc00by25 · **on:** Jun 29, 2018

Stephanie needs information on consumer recognition of television commercials. She can get this information from _____.
a. Statistical Research, Inc.
b. Mediamark Research, Inc.
c. Simmons Market Research Bureau
d. Bruzzone Research Company
e. Arbitron

Question 2

The HEM perspective views consumers as pursuing objectives which allow them to get the most for their money.
a. True
b. False
Indicate whether the statement is true or false