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Author Question: The Starch Adnorm Index compares an advertisement's scores against other ads in the same product ... (Read 61 times)

lidoalex

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on: Jun 29, 2018
The Starch Adnorm Index compares an advertisement's scores against other ads in the same product category as well as with the same size and color classifications.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A brand's _____ represents the key feature, benefit, or image that it stands for in the target audience's collective mind.
 a. logo
  b. name
  c. positioning
  d. placement
  e. semiotics


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beccamahon

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

c


lidoalex

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Reply #2 on: Jun 29, 2018
Thank you


beccamahon

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Reply #3 on: Jun 29, 2018
No problemo


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