Media-planning software is used by advertisers to _____. a. write ...

[washai]

Media-planning software is used by advertisers to _____.
 a. write ad copy that optimizes the ad's impact given budget constraints
  b. evaluate a copy for specific influences
  c. select media to optimize a specific objective within given constraints
  d. place ads in a large number of media
  e. determine competitors' media plans

Question 2

Nielsen Claritas' PRIZM NE, a geodemographic marketing service, has grouped U.S. neighborhoods into 66 clusters and given them descriptive names. The Bohemian Mix cluster would be expected to have all EXCEPT which of the following types of residents?
 a. early adopters of products and services
  b. urbanites
  c. blue-collar workers
  d. students
  e. liberal people

[potomatos]

Answer to Question 1

c

Answer to Question 2

c

[washai]

Thanks for the timely response, appreciate it

[xiaomengxian]

Wow, this really help