This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Media-planning software is used by advertisers to _____. a. write ad copy that optimizes the ad's ... (Read 165 times)

washai

  • Hero Member
  • *****
  • Posts: 523
on: Jun 29, 2018
Media-planning software is used by advertisers to _____.
 a. write ad copy that optimizes the ad's impact given budget constraints
  b. evaluate a copy for specific influences
  c. select media to optimize a specific objective within given constraints
  d. place ads in a large number of media
  e. determine competitors' media plans

Question 2

Nielsen Claritas' PRIZM NE, a geodemographic marketing service, has grouped U.S. neighborhoods into 66 clusters and given them descriptive names. The Bohemian Mix cluster would be expected to have all EXCEPT which of the following types of residents?
 a. early adopters of products and services
  b. urbanites
  c. blue-collar workers
  d. students
  e. liberal people


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

potomatos

  • Sr. Member
  • ****
  • Posts: 338
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

c


washai

  • Member
  • Posts: 523
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

apple

  • Member
  • Posts: 352
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Did you know?

Limit intake of red meat and dairy products made with whole milk. Choose skim milk, low-fat or fat-free dairy products. Limit fried food. Use healthy oils when cooking.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Types of selective media Types of selective media
Apollo Belvedere (detail), Roman copy after a 4th-century BCE Greek original. Apollo Belvedere (detail), Roman copy after a 4th-century BCE Greek original.
How to write any number in engineering notation How to write any number in engineering notation
Write the equation in general form of the line passing through the point Write the equation in general form of the line passing through the point
Write the equation for the voltage at any instant, and find the voltage at 4.0 s Write the equation for the voltage at any instant, and find the voltage at 4.0 s
Sexual Scripts in the Media Sexual Scripts in the Media
Video: Atrophy

For a complete list of videos, visit our video library