The concept of effective reach states that fewer exposures to ...

[Zulu123]

The concept of effective reach states that fewer exposures to advertisements are required _____.
 a. when humor is used
  b. when comparative advertising is used
  c. for brands with higher market shares and greater customer loyalty
  d. for expensive products
  e. for necessities

Question 2

In general, _____ refers to information about consumers' attitudes, values, motivations, and lifestyles as they relate to buying behavior in a particular product category.
 a. demographics
  b. geodemographics
  c. psychographics
  d. holographics
  e. biographics

[Edwyer]

Answer to Question 1

c

Answer to Question 2

c