Effective media strategy requires first that the target audience ...

[jho37]

Effective media strategy requires first that the target audience be pinpointed. Failure to precisely define the audience results in _____, where some nonpurchase candidates see the advertisements, while prime candidates are missed..
 a. miscommunication
  b. noise
  c. wasted exposure
  d. suboptimum frequency
  e. a flighting schedule

Question 2

A household represents an independent housing entity, either rental property or owned property.
 a. True
  b. False
 Indicate whether the statement is true or false

[SomethingSomething]

Answer to Question 1

c

Answer to Question 2

True